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Tick-It! Trak Pro Case Study
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Super
Splash Water Park
1616 Longoria Road
Edinburg, TX 78539
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Super
Splash Vital Stats:
| Capacity |
'Limitless' General Admission |
| Typical Season |
Late Spring, Summer and Early
Fall |
| Special POS Needs |
Ticketing, Validation,
Concessions and Gift Shop Sales |
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A Brief History of the Park
| Super Splash Water Park
first opened in July of 1998 as a municipally run facility. After
failing to meet projected attendance and revenue projections, the park was
closed after the 2000 season. It remained closed for nearly two
years, re-opening in mid season of 2002. (The park was closed from
September, 2000 until June 29, 2002)
After being dormant for this span, the park was
resurrected by Team Pro Parks,
a San Diego, California based firm that specializes in rehabilitating
under-performing amusement parks.
With a shortened 2002 season, and a very tight
start-up budget, the original ProTix entry system was deemed
too expensive to reactivate. Super
Splash Water Park turned to New
Concepts Software, Inc for cost effective and innovative to
restart ticketing operations using existing equipment. With less
than a $100 software purchase, the park was able to resume printing
tickets with the park logo on their stable of rugged Boca
thermal printers. (That's not a typo, we mean one
hundred dollars) However, ticket sales, entry control and counting
still had to be done by hand, as there was no budget for automating these
procedures for 2002. Happily, with belts tightened, the park managed
to turn a modest profit for the 2002 season. |
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New System for 2003


For the 2003 season, Super Splash Water Park
agreed to become a Beta Test Site for NCS's new system, Tick-It! Trak
Pro. The Trak Pro
system provided a Point Of Sale (POS) for serialized ticketed entry, ticket
validation and redemption, census head counting and transaction reporting.
Even for Beta Software, the system was a big improvement over the manual
counting system required in 2002, and it was deployed at a significant savings
over reactivating the ProTix system. Super
Splash Water Park was able to re-use the existing Ticket
Printers, Receipt Printers and Cash Drawers left over from the previous
system. The park's performance improved, labor-hours for ticket sales and
reconciliation were reduced, and profits for 2003 were the best in the park's
history.

Planned improvements for the 2004 season are:
- Restoring communication with the Perey Turnstiles to fully automate gate
entry and head counting.
- Possible Internet Ticketing
- More Detailed reporting and control of cashier
transactions
- More Detailed reporting for Marketing and Accounting
usage
- Weather Condition Logging for tracking Park Attendance
vs. Temp / Rain / Etc.
- Specialized Interface for the batch of leftover CCD
Barcode scanners from the previous POS system.
- Recording and Tracking Souvenir and Concession Sales
with Tick-It! Trak Pro
- Improved Wiring and Communications of POS Equipment
throughout the park
Epilogue:
Sadly, the Super Splash Water Park
is no longer in operation. Team Pro Parks sold the
facility and its equipment to the area's largest water park
competitor, Schlitterbahn, a far larger and nationally known
amusement park. Schlitterbahn then dismantled Super
Splash, cannibalizing rides and equipment for their park on
South Padre Island.
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